Hello, I'm Yuri

Hi, I’m Yuri — a designer with over 15 years of experience blending branding, UI, and product design into thoughtful, user-centred solutions. My career began in graphic design and branding, where I learned how to shape a brand’s visual voice. Over time, my curiosity for digital experiences pulled me into the world of UI and product design, where I’ve worked on everything from simple marketing websites to complex SaaS platforms.

At Cashrewards, I led the creation of the company’s design system from the ground up — building scalable Figma libraries, implementing design tokens, and bridging the gap between design and engineering. This system became a single source of truth for the business, improving consistency, scalability, and collaboration across teams.

I thrive on solving design challenges that balance user needs with business goals. Whether that’s refining a mobile flow, crafting a brand identity, or scaling a design system, I approach each project with a systematic mindset and a focus on practical, beautiful solutions.

I’m someone who finds joy in the simple things — family, nature, and the outdoors. My daughter is the light of my life, and I treasure every moment with her. When I’m not with my family, you’ll often find me camping under the stars, diving, or casting a line at sea. Whether it’s the thrill of the catch, the serenity of a dive, or the calm of a campfire, these moments keep me grounded and fuel my creativity.